SEO Tips Keyword Strategy
25 December 2011 | By admin in Online Marketing
Some SEO tips can help you to adapt your strategy to Google's Panda update. Before this update, an effective SEO strategy was to make a page for everything, but for most websites this strategy now has an increased risk profile with lower returns.
Clustering like keywords together and using that to help set up your site's information architecture is a lower risk strategy that can produce higher returns. In Google's new approach to search dead weight can harm your good pages, so organization is more important than ever. An ad group filter is a tool you can use to create a footprint for keywords by putting multi-word keywords in alphabetical order and stemming the keywords. A good ad group filter will let you use stop words to filter the list, and can be used for organizing keywords for paid search as well as for your SEO efforts down to a per-page level.
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