Online marketing
23 February 2011 | By admin in Online MarketingThey say that, in the future, businesses will be of two kinds: online or not at all. Internet success is at its peak, and figures from all its segments are augmenting. In 2007, online marketing exceeded the sum of 20 billion dollars. Thus, traditional marketing, whose importance is not being minimized, must develop a new component:
online marketing. It is a component that slowly but surely gains autonomy, having specific mechanisms, where creativity substitutes a large part of the theory.
Online marketing aims at product launches, publicity, or pointing out an existing brand. Whichever Internet action generates marketing behaviors, because the purpose is that the piece of information reaches as many people as possible.
Let's not forget the Internet users' motives: Search, Compare and Buy. They look for information on the Internet (here marketing must be directed so they find you), compare results (marketing must present them very well), and buy (marketing must know how to sell).
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